Talking about #endfossilfuelsubsidies? Keep it up. (Updated)
Social mentions in the U.S. June 16-18, 2012 for the Upwell "ocean" Keyword set (blue) and #EndFossilFuelSubsidies (orange)
Upwell's Network Strategist Aaron Muszalski says, "#endfossifuelsubsidies is getting the same amount of social mentions now as the ocean. Which is pretty awesome."
Why is this happening?
Engineering the Twitterstorm took days of advanced planning. 350.org recruited over 5,000 people to join a core "Twitter Team" designed to drive traffic at key moments throughout the day, as well as target celebrities with large twitter followings and key politicians. For over a week, people have been signing up at endfossilfuelsubsidies.org to get updates on the storm and get ready for the day of action.
We pay rather a lot of attention to how many people are talking about the ocean here at Upwell. The #EndFossilFuelSubsidies trend is likely (and predictably) falling off right now because our east coast pals are logging off for the evening. It could pick up again tomorrow. You, for example, could cause it to pick up tomorrow.
From the League of Conservation Voters:
Tweets with the hashtag #endfossilfuelsubsidies will be beamed onto global landmarks in Sydney, New Delhi, London, Rio and other locations. An offline petition for the campaign has already collected over a million signatures, and a Facebook event for the storm has drawn over 2,600 attendees.
A coordinated campaign to promote the hashtag #endfossilfuelsubsidies during the Rio+20 Earth Summit has taken the internet by storm today.
The online action began at 08:00 GMT and quickly skyrocketed to the #2 trend on Twitter worldwide. As sun rose in the United States, #endfossilfuelsubsidies was still trending at #3 across the country. By evening in Australia, as activists projected tweets at the Sydney Opera House, the hashtag was trending at #2.
As a team that cares about #oceanacidification, we say go team go!
Update June 19, 2012
Social mentions in the U.S. June 16-19, 2012 for the Upwell "ocean" Keyword set (blue) and #EndFossilFuelSubsidies (orange)
The latest analysis shows nice focus through the end of the 24 hour Twitter storm. Big spike around 6pm PST to close out June 18, and a respectable bump that same evening at 8 pm.
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