Our first sharkinar was a wild success, with 26 online shark fanatics attending.  A wide smattering of shark advocate NGOs attended.

Shark Social Media Backchannel

As participants requested on the call, we’ve set up a listserv backchannel for you: the Shark Social Media Backchannel. This email group can serve as a backchannel among shark conservationists and enthusiasts active on social media. You know, to make sharks more famous on the internets.  You should have already recieved an invite, if not please email shark-backchannel+subscribe@googlegroups.com and we’ll get you right in.
 

State of the Shark Online

Aaron’s briefing is captured in this blog post.  Slides are here. And you can listen to it, beginning at minute 8:01, in the recording linked here.  The topline for you online shark-talkers:

• Shark Week is the biggest single spike in the online shark conversation for the entire year.
• The most popular theme for shark content and sentiment is Celebratory. People think sharks are awesome. (They are!)
• The most popular Shark Week hashtag is #SHARKWEEK
• If you're involved in the online shark conversation and want to reach a bigger, broader audience, Shark Week is an incredible opportunity to do so.
• Follow the top influencers, start Tweeting and Facebooking, and join the conversation!Are you a Finfluencer?

Finfluencers.  It’s a bad pun, we know. Do you tweet about sharks? Do you have a Facebook page on which you post assorted sharkanalia? Are you part of an online engagement campaign in which you interact with followers and others? Are you, in short, a shark influencer? Do you know others who might be? We compiled our own list of influencers who we’ve identified; do you have any other suggestions? Anyone you think is missing? Please let us know.  And follow them.
 

How’s that Toolkit Coming?

A draft of our Shark Week Toolkit is posted here.  We're adding the most liquid social content, composing shark myth-busting resources, and compiling compelling Shark Week campaigns from the conservation community.  Check it out and send us your tips: tips@upwell.us.

But I Want Every Last Sharkinar Detail

No problem.  We captured it all and organized it for you.

• Hang out with fellow shark pals online. Follow The Sharkinar Twitter List.
• Live notes from the Sharkinar: http://bit.ly/sharkinarnotes
• Sharkinar Recording

Thanks for doing the good work.  We can’t wait to run into you more in the depths of the internet.

Finally, if you need a Sharpie drawing for your Shark Week campaign, just let me know and I’ll make you as many awkward drawings of sharks as you need. Thanks for the kind words, Michelle:

I'm really appreciating the hand-drawn graphics in the #sharkinar from @upwell_us. MORE SHARKS!

— Michelle Cassidy (@ilechelm) August 7, 2012