Shark Week Toolkit 2013

// This Toolkit is in progress. 
// Have suggestions for what should go in here?
// Get in touch

Welcome to your home for shark-saving resources to help you defend, protect and celebrate sharks online during Shark Week (starting Sunday, August 4 at 9pm ET)!

There's a lot in here, so we've packed all the action-y goodies at the top, and pushed the background information to the end. 

Table of Contents

I. Being a Super Engager

• The 2013 Shark Week Cheat Sheet (a one-page pdf packed with tips, info and the Shark Week schedule)
• How To Drive The Shark Conversation (Without Jumping It)
•   -- Tips for effectively engaging online during Shark Week
• State of the Shark Online (“the Sharkinar”)
•   -- Recording, Slides, and Notes from our Shark Week online briefings (July 16 and August 1)
• Myth-busting Resources
•   -- Rapid Response Kit for Busting Shark Myths (particularly on twitter)
• Tips for Twitter and Facebook (from 2012)
• The best-est shark photos and videos to share and amplify

II. Background Information

• Shark Week 101 (Wikipedia) (By the Numbers)
• Shark Week Schedule
• Shark Week’s online campaign plans
• Shark Week Official Online Channels:
•   -- Twitter | Facebook | Tumblr | Website | GetGlue (Social TV app)
•   -- How to Engage Online with Shark Week [per Discovery]