An Upwell uprising? More from the Mobilisation Lab!

Greenpeace's Mobilisation Lab exists to provide Greenpeace and its allies:

a dynamic, forward-looking space to envision, test, and roll out creative new means of inspiring larger networks of leaders and people around the world to break through and win on threats to people and the planet.

Pretty rad, huh? The MobLab's focus on people-powered change, networked campaigning and digital innovation makes them one of our best peers in this space. We read each of their Dispatches voraciously, hungry for the insights from the case studies they provide.

Which is why we were thrilled when they posted on their blog today about our work. What most excites me are the testimonials from Greenpeace campaigners around the world, who will be testing our methods in their campaigns. Alex Rozenfarb from Greenpeace Israel noted:

Every day I am going to have a meeting and have something done up in a creative way. I’ve already bought this monitoring software and starting to make a standardization of how we do it in on a daily basis, I’m going totally in on her strategy.

We hope to hear back from Alex and other participants of Greenpeace's Digital Mobilisation Skillshare to understand what kind of lessons they learn in this new world of minimum viable campaigning.

Read more here: An Upwell uprising? GPDMS session on daily campaigning demonstrates potential for longer, deeper conversations on your issues