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A story about Greenpeace releasing photos of oil-covered turtles from the BP Disaster, appeared first in the Washington Post on May 6th, but gained real social traction with a May 7th Mother Jones story. Boing Boing, and the Huffington Post coverage, along with additional stories and tweets, kept the story alive.

We also used Storify to document how the story spread across social media and to see who the key infuencers were on blogs and Twitter. As of this writing, the Storify had received 265 views on Storified and a handful of retweets.