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Australian Marine Reserves Drive Spike in Online Attention to MPAs
Australia announced last week that it would establish “the world's largest network of marine reserves, which will ring the country and cover more than 3 million square kilometres of waters to protect reefs and marine life. … The massive expansion of marine reserves [will] include key waters such as the Coral Sea and pygmy blue whale habitats off the southern coast of Western Australia.”
The announcement resulted in a significant spike in the online conversation about MPAs, as you can see below. The conversation about MPAs is generally pretty quiet with about 200 social mentions a day, so a spike to 2,000 is pretty big.
Social mentions June 5-19, 2012 for Upwell's MPA keyword set (blue) and Australian Marine Reserves (orange.)