This blog post is brought to you by Upwell interns (@UpwellInterns) Kaori Ogawa, Liana Wong, and Paulina Dao. Kaori is a recent graduate from Brown University with a degree in Development Studies. Liana will be starting her third year at New York University studying Economics and Psychology. The marine biology specialist of the group is Paulina, who is also a recent graduate from the University of California, Santa Cruz.
Tackling the Chimp
This week, the interns grabbed the reins and analyzed all three Tide Reports for the week (check out the wrap post for more details). Luckily, we had practice last week with Ray. MailChimp may be confusing to use at first, but it is a pretty cool tracking tool. Kaori took a first pass at the metrics for the first two Tide Reports earlier in the week, and then returned to them on Friday and found more engagment — does this mean more people go back to their inboxes to read our newsletters? Only a few. Does this give us hope that maybe we are growing in readership and clickership? Yes!
One man we like to call our "super fan" is Chris Thompson. He likes clicking our links, shares whale photos with us on Twitter, and spent his very first Tweet writing to us, @UpwellInterns. :')
The Art of the Pitch
This week was "pitch week" for Paulina and Liana! In order to visualize the impact of ocean acidification on coral reefs, Kaori combined images from Jamaica, the Inshore Great Barrier Reef (Australia), and the Florida Keys to show the degradation of coral reefs over time. The original images came from Terry Hughes' opening slides at the International Coral Reef Symposium of 2012. Paulina pitched this image to ocean design blogs, hoping to reach out to those unlikely to write about ocean acidification. One blog, Enpundit, will be writing about ocean acidification on Monday, July 16th. This image was also shared quite a bit on Facebook and Twitter, making for some happy interns.
Continuing on the quest to amplify the ocean acidification
